Framed

Sepertinya Magnum cafe memang sengaja menciptakan antrian, bagian dari proses brand delivery-nya. Bahwa dng membuat org merasakan 'penderitaan' mengantri maka imagery eksklusivitas dan harapan di dorong sedemikian rupa shg saat moment of truth konsumsi terjadi maka merk magnum menyusup ke alam bawah sadar. Lihatlah setelah kita di persilahkan masuk , perjalanan memutar meniti karpet merah dan sisi display panjang, lalu masuk ruang yg suasananya ter bangun searah.

 

Saya juga memperhatikan ada lebih dari 5 meja kosong di dalam resto ini, bahkan di outdoor cafee nya belum ada seorangpun menempati, namun sewaktu saya meninggalkan lokasi, diluar ada lebih dari 10 orang mengantri, yang tentu seharusnya dapat tertampung didalam segera. Antrian tetap di pertahankan, orang yang mengantri tak tau apa yang terjadi di dalam. Diluar aspek strategi pemasaran yang unik, brand owner selaiknya memperhitungkan faktor etika. Membiarkan konsumen berdiri, sebagian orang tua dan anak anaknya, adalah sebentuk arogansi.  Marketing is an art of deception !

Do da da

Rain it is, and falling grace from sky
Smell of nature, brown and shy
Surely cold no one can deny

Do the best so the god settle the rest

I bring my self to the game of guessing
Will it be clear or hectic glittering
You are not sure since hints is nothing

No one can forsee including me
So i do what i like best
Listen to the melody and let it be

The best way to predict the future

I learn a lot from many people, friends and mentors along the way. One person to another came across me, bring insight and went off; those impression stays. And now i try not only to recollect those memories, more than that i am able to repeat the ritual of discourse.

It was 3 weeks a go when the idea stroke me, i try to mould it so it can be executed. Brief all thoughts to my team and let them believe in it before carry it on. In research we are quite familiar with the expert panel method, The way to recollect wisdom, to forsee trends, predict the future. My idea is so simple that competing expert can not be in the same room when you expect them to fill you up with their thought. Serial expert panel with casual delivery must be okay.

Until now the idea have materialized in to 3 of quite amazing intellectual discourse. Microsoft, Google and qualcomm came in. It has been 2 weeks of engaging moment with them.

Learn a lot, and so sure to spread more. Beyond that i am also happy that i am able to draw in all my team member to go together doing something out of routine, and celebrate together after each success.

So it is , the best way to predict the future is to invent one!